75% of B2B leaders say that they regularly use social media in their decision-making process. What’s more, buyers who use social media have 84% larger budgets compared to those who don’t use social.
For sales professionals and leaders, digital technologies provide a new way to connect with and influence prospects – moving them from leads to customers.
While once considered an industry buzzword, social selling has opened up a new and incredibly effective avenue to sellers as traditional sales techniques like cold calling no longer interest or convince today’s digitally savvy customer.
To excel in this fast-paced digital world, sales professionals and leaders need to learn and hone a number of key skills to become a successful digital selling machine.
1) Digital Research
2) Content curation
3) Content creation
4) Social platform know-how
5) Analytical expertise
6) Trust building
“Social selling is a strategy (not a tactic) and requires sales teams to reorganize and move online. The professionals who grasp social selling will be the winners in the new digital world.” – Tim Hughes, UK Business Development Director at Oracle.