My sense is that our best client is getting their money’s worth and then some, largely based on the investment on time, attention, and true partnership they require.
They are interested in what you do and why so they can work closely with you to gain better results. They are also aware of what’s out of your control.
Champion clients think intentionally about our partnership, the strengths an agency brings to the table, and how to best match those strengths with their own internal resources. They ask good questions, are interested in the latest marketing trends and technologies, and they’re continually helping push the partnership forward.
Feedback is a key part of every process through their inbound marketing journey, but helpfulness and positivity go much further than hostility and negative comments, not to mention foster a better partnership by spending more time moving forward and less time pointing fingers.
Hopefully, these quotes above help you think critically about how you work with your marketing agency. When it comes down to it, agencies and clients want the same thing: to help companies grow. Are you ready to do your part?
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