Redefine your business goals
The disrupted marketing landscape needs a simple reassessment of an organisation’s goals against its supporting marketing strategy. Is brand purpose and messaging still relevant? Ask questions like: what do customers want now? What do they need to hear? Can your brand fulfil that need now?
Analyse and measure everything
During this pandemic, new search trends will emerge almost daily. That’s why data analysis and reporting are crucial. Learning what pages consumers visit and what searches they perform can help fine-tune marketing messages on the go (see point one) and deliver relevant content.