Many businesses have relied on traditional forms of marketing for years to broadcast their messages to a wide audience. But with people avoiding close contact while sheltering in place, most traditional marketing channels have a much smaller audience than they did pre-pandemic. Even the most eye-catching billboards (Hello, Kris Lindahl!) won’t be as effective when people aren’t leaving their homes very often.
Meanwhile, because they’re not leaving home as much, people are spending way more time online than ever before. Internet usage soared 25% within a few days in mid-March as the pandemic started forcing Americans into lockdown, a Wall Street Journal analysis found, and since then, we’ve been visiting websites, video chatting, streaming, video gaming, and connecting on social media in record-breaking numbers.
Investing in digital marketing – whether it’s online ads, social media, blogging, or all of the above – is a no-brainer when your target audience is spending a large amount of time every day online.