First of all, when it comes to designing your Facebook Page, make it visually compelling. So many films and TV show Facebook Pages don’t make use of the huge amount of space that Facebook offers you to brand your page and drive engagement. I’m a big fan of using the cover image in creative ways to attract attention to the app section of a page. Get creative with your design, but keep everything above the fold bold and in line with the film branding. When done well, it looks incredible.
In my opinion, Facebook Apps are what typically make or break a Facebook Page’s ability to prove significant ROI or not. Social apps are extremely powerful at driving engagement, as they can be hooked directly into the open graph to get users sharing and inviting their friends to the film’s page. for more firstname.lastname@example.org