How do I grow now and tomorrow?

Every growth journey is different, but there are three broad fronts: Invest, Perform, and Create. Investing in growth is something companies can start doing immediately by diverting funds from activities that are not performing efficiently or effectively into the right opportunities. Performing optimally in commercial functions allows companies to generate new revenues from growth in the medium term. And creating new offerings and business models custom-designed to satisfy unmet needs more completely, quickly, and flexibly than

before enables companies to build a pipeline that fuels growth far into the future. The best companies use a combination of these three approaches to drive growth quickly, and reinvest released funds into future opportunities to support longer-term growth.

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