The knowledge is this area nowadays is essential, especially in a master of International Business Administration, because represents 25-30% of total marketing and it’s key to learn the digital marketing tools that allows you to access information, international market and to go abroad.
Couple of advices:
- Always renew your knowledge because the information and tools about digital marketing from 3 years ago has probably changed 40-50%
- Onboard shock experience
- Be constantly aware about the news and changes in the digital marketing World