The knowledge is this area nowadays is essential, especially in a master of International Business Administration, because represents 25-30% of total marketing and it’s key to learn the digital marketing tools that allows you to access information, international market and to go abroad.

Couple of advices:

  • Always renew your knowledge because the information and tools about digital marketing from 3 years ago has probably changed 40-50%
  • Onboard shock experience
  • Be constantly aware about the news and changes in the digital marketing World

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