Organic social media is the use of the free services and tools that each social media platform provides to its users. The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand. Organic social media marketing is the best way to show customers your true values and culture, while also learning about the values of your customers. By utilizing funnel optimization to convert organic traffic into purchases.
Organic social media marketing has a 100% higher lead-to-close rate than paid marketing. This is because brands and customers are given the opportunity to learn about one another simultaneously as they interact on social media platforms.
This is done with organic efforts such as answering questions, providing or responding to feedback, or simply starting a conversation about your brand.