What Is Paid Social Media Marketing?

Paid social, meanwhile, is identified as paying for social media platforms to display advertisements or sponsored messages to users of the social network based on user profiles and traits. Each of these sponsored messages/ads is run it incurs a specified cost per trigger or campaign. For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts.

From this simplistic breakdown, we can begin to see that organic marketing, while requiring time, can lead to more sales and longer lasting customer engagement on social media platforms.

Leave a Reply

Your email address will not be published. Required fields are marked *