Which 3 digital media channels deliver the best ROI?

  • SEO (organic search) came out top with 32% rating it excellent, 46% good. Just 3% rated it poor
  • Email marketing had similar results with 28% rating it excellent, 47% good & just 4% poor
  • Paid search (PPC) was 3rd with 18% rating it excellent, 41% good & 8% poor
  • Social marketing had mixed results with only 9% rating it excellent, 40% good & 21% poor
  • Traditional offline direct marketing performed less well with just 4% rating it excellent, 34% good & 22% poor
  • Mobile marketing performed least well with 2% excellent, 20% good & 38% poor

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