According to SEJ’s Twitter audience:
- Organic search is the digital marketing channel that brings in the highest ROI according to 49 percent of the respondents.
- 19 percent said that paid search efforts yield the biggest returns to their website.
- Social media is considered the highest ROI-generating digital marketing channel by 18 percent of our Twitter respondents.
- 14 percent responded that email is what produces the highest ROI for their website.
While most of the respondents in our survey found success in using organic search to produce the highest ROI for their websites, that is not to say that you should discount all other digital marketing channels.
When looking for the best marketing channel to focus on, a variety of factors should be taken into account. It’s best to check out industry best practices and benchmarks, then craft and adjust your digital marketing strategy depending on your goals.
Of course, it is also important to set and track your marketing KPIs so you can evaluate the success of your digital campaigns.