All digital advertising irrespective of channels will move towards Business Outcome solutions. A brand should no longer be paying for layers of technology but rather for the value offered. My trends are – Content in relation to consumer, Adtech and Martech getting closer, programmatic redefined, search becoming stronger and creatives becoming important.
“The year 2020 will witness brands taking a regional approach to cater to the demographic and linguistic audience in non-metro cities. With heavy internet penetration, the next 100 million digital incumbents will consume content in regional languages, using neo-social apps, leading to increasing demand in regional advertising on digital mediums. The rise of AR and VR will create immersive advertising environments to make a brand’s storytelling innovative, inventive and ahead of the pack. Voice searches will continue to change the way people search for and find brands to interact with. Brands seeking recognition, in the long run, will need to incorporate voice technology into their digital marketing strategies to cater to the fleeting choices and preferences of the changing consumer needs. Content marketing coupled with storytelling will bring about a much larger shift in the world of digital marketing as a whole. By 2020, 1.7 megabytes of data will be created every second, leveraging the colossal amount of digital data to empower story-telling.” – Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea