e-designing businesses
It is no secret that social media marketing is an ever-moving target. Up until recently there was a firm belief that the longer content remained accessible the more impactful it would be. Now, as counterintuitive as it may sound, there is a…
In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean…
We live in a mobile world where consumers are curious, demanding, and impatient. The more marketers understand the customer journey, the better chance they have to be there at the right moment with the most helpful message. Digital insights help marketers achieve…
Every generation has an impact on society. Their influence impact, not only the various social, cultural and economic norms of the world they live in, but also the generations after them. Their behavior, habits and influence define how they are perceived by…
A revolution swept us up when we started talking digitally, on social media; when ideas on digital platforms transformed into mammoth businesses with enviable returns; when hidden talent did not depend on a reality show to be globally recognized and applauded –…
Retail has witnessed significant change in recent years as the overlap between online and in-store continues to blur. The competition has intensified as technology has created new opportunities for innovators and the overall retail landscape is now more unpredictable than ever before.…
Many businesses are reaping the benefits of digital marketing, leveraging advantages that traditional marketing strategies simply can’t offer. Thanks to digital marketing, businesses can now have a bigger impact in the way consumers interact with their brands online. Not only businesses are getting the real…
The marketing has been evolving over the course of time and so as its demand. It has been commonly believed that marketing has progressed through five distinct phases since the beginning of time: the simple trade era, the production era, the sales…
We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving. As marketers, we are just trying to keep up. Today’s consumers value meaningful engagement, which can’t be copied or faked.…
The knowledge is this area nowadays is essential, especially in a master of International Business Administration, because represents 25-30% of total marketing and it’s key to learn the digital marketing tools that allows you to access information, international market and to go…