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SEO (organic search) came out top with 32% rating it excellent, 46% good. Just 3% rated it poor Email marketing had similar results with 28% rating it excellent, 47% good & just 4% poor Paid search (PPC) was 3rd with 18% rating it excellent,…

Lifetime value refers to the value a customer brings a business over their entire life as a customer, NOT just through their first transaction with you. Many businesses only think in terms of first transaction value and call it a day. But the customer life can be far…

According to SEJ’s Twitter audience: Organic search is the digital marketing channel that brings in the highest ROI according to 49 percent of the respondents. 19 percent said that paid search efforts yield the biggest returns to their website. Social media is considered the highest ROI-generating…

“It can be hard to execute a digital marketing strategy that connects with your customer, increases your brand awareness, and skyrockets your revenue, but a great way to get inspired is to look at brands that are making some noise in the digital marketing…

It’s no longer about collecting the most email addresses or leads. Those with the biggest lists used to dominate their niche, but this will not work in 2018 as people begin to crave greater intimacy and relevance.” Do you want to connect…

In today’s age of competition, dollar bills, and robotic engagement, organic marketing is becoming more and more critical to help you stand out amongst the rest of the competition. By creating an experience for the user, you have a much higher chance…

Paid social, meanwhile, is identified as paying for social media platforms to display advertisements or sponsored messages to users of the social network based on user profiles and traits. Each of these sponsored messages/ads is run it incurs a specified cost per trigger or…

Organic social media is the use of the free services and tools that each social media platform provides to its users. The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and…

As a long-time fan, I was delighted to see that bakery firm Greggs had recently hit £1bn in revenue. As a brand with ballsy comms, solid stunts and tasty baked goods, the recognition is well-earned. Now, over the course of our years…