Understanding and Grabbing The Attention of Today’s Millennial Customers

Every generation has an impact on society. Their influence impact, not only the various social, cultural and economic norms of the world they live in, but also the generations after them. Their behavior, habits and influence define how they are perceived by…

How Digital Revolution is Opening Up New Opportunities for Entrepreneurship?

A revolution swept us up when we started talking digitally, on social media; when ideas on digital platforms transformed into mammoth businesses with enviable returns; when hidden talent did not depend on a reality show to be globally recognized and applauded –…

How businesses can enhance the customer experience through digital to stay ahead of the curve

Retail has witnessed significant change in recent years as the overlap between online and in-store continues to blur. The competition has intensified as technology has created new opportunities for innovators and the overall retail landscape is now more unpredictable than ever before.…

How is Digital Marketing a perfect guide in today’s Digital World?

Many businesses are reaping the benefits of digital marketing, leveraging advantages that traditional marketing strategies simply can’t offer. Thanks to digital marketing, businesses can now have a bigger impact in the way consumers interact with their brands online. Not only businesses are getting the real…

Getting granular with customer segmentation.

Our research on revenue growth at large companies suggests that executives should “de-average” their view of markets and develop a granular perspective on trends, future growth rates, and market structures. Insights into subindustries, segments, categories, micromarkets, and even pockets of growth within…